WhatsApp is one of the world’s most used OTT channels. WhatsApp Business API allows you to provide customers with simple, secure, and reliable messaging. The app has more than 2 billion users in over 180 countries worldwide. Compared to other messaging channels, it drives higher delivery in addition to increased open and conversion rates.
Through our WhatsApp Business API, you can connect to the WhatsApp Business API where you will be able to use it in two different ways:
Send notifications as business initiated, templated messages that can be sent at any time if the customer has opted in to receive them. With notifications you can:
Businesses using notifications on the WhatsApp Business API have seen an increase in:
With customer care, you can support two-way conversations with customers. This means that end users can initiate WhatsApp conversations with businesses. You can also ask your customers to rate your customer support straight after the contact, and in the same text conversation you can:
Besides providing customers with a channel that is simple, reliable, and secure, you can also enhance their customer experience with features like:
Connect with your customers
WhatsApp Business API gives you the opportunity to reach, engage and develop your customer interaction. The solution allows you to create trust from your customers with branded profiles. WhatsApp treats privacy and security with the utmost priority, and we have adopted a steadfast, multi-pronged commitment to user safety:
Through this channel you can also:
WhatsApp is built to be data- and battery-light, so that it can work reliably on the lowest cost handsets and with the worst connections. When other forms of communication are down or drop in quality, WhatsApp still works.
You can add images directly in the messages. These could be boarding passes, theater tickets, instructions, or manuals. The customer is then able to continue with follow-up questions in the same chat instead of having some information sent by email, some by mail and some through a customer care channel.
This is perfect for logistics and food delivery. Users can see the location and chat with the business and:
You can add videos straight in the message. This could be:
You can send documents straight in the message, referring to previous calls, following up with a manual, or resending invoices. You can also send:
You can send audio straight in the message. In this way you are able to create a more personal contact with the customer. You can:
Text with URL
You can easily add URLs to the message and also preview the message. You can use it for T&C agreements, invoices, order confirmations, applications, and payments.
One or multiple contacts
With WhatsApp Business API you are able to share a contact with your customers straight from your customer support. You can use the multiple contacts feature to:
Notifications are business initiated, templated messages that can be sent any time. They enable you to:
The WhatsApp experience was designed to connect people in a simple way – maintaining a user interface free of unnecessary distractions and UI clutter, and offering the option of voice messages in addition to text. This amounts to a straightforward experience – No matter a person’s location, device, connection quality, or level of literacy.
You can increase customer satisfaction by keeping customers updated. With WhatsApp you can have a two-way communication regarding delivery scheduling and real-time location sharing. You can decide to give notifications such as:
Banking and insurance
Banking and insurance companies can use WhatsApp for several purposes. It can be used both for customer care and notifications such as:
Telcom companies can experience a lot of customer questions. Using WhatsApp, you can easily respond real-time to the issues or questions customers have. Whether it is account balance, upgrades, order changes or shipping delays. You can also use the channel for:
Retail and e-commerce
Within retail and e-commerce, you can easily resolve order changes or shipping delays by using WhatsApp. You can add the receipt as an attachment and give confirmations. You can also handle:
Travel and hospitality
For the travel sector you would be able to gather all information in one channel. You can give confirmations and inform about changes to travel. You can also follow up during the travel and provide extra services. In addition, you can:
You can also give notifications about:
Businesses using customer care on the WhatsApp Business API have seen an increase in customer satisfaction and/or net promoter score in addition to an increase in customer service operational efficiency
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