Fake emails and SMSs are used to collect and take advantage of personal data. This can lead to financial losses, loss of personal identity and other serious negative indications. Phishing is used to steal personal data such as credit card numbers, passwords or other personal or financial information. The receiver is tricked to open the message, which can be received as SMS or e-mail. This usual contains an infected URL which will lead to the reveal of personal data.
There are several things you can do to protect yourself. Phishing emails and SMSs may look like they’re from a company you know or trust: a bank/credit card company, a social networking site or an online store. Phishing emails and text messages often tell a story to trick you into clicking on a link or opening an attachment. They may:
Google Verified SMS helps customers confirm the identity of a business that sends the messages. When consumers have set Verified SMS as “on” in settings, they will be able to receive messages from trusted brands by showing a rich profile consisting of logo, company name and description. This secures your customers and builds trust to your brand.
Read more about Google Verified SMS
Do you want to help your customers avoid phishing and creating trust? Get in touch